Sectors

Resource Development International (RDI)

Qualification
On successful completion of the programme you will be awarded a BA (Hons) Business (Marketing)

Awarding Body
This scheme is validated and awarded by the University of Wales. For further details regarding the University and its validation services, please visit www.wales.ac.uk/validation.

Course Description
The University of Wales BA (Hons) in Business (Marketing) is designed as a top-up for holders of the BTEC HND Business (Marketing), or equivalent, to progress to full undergraduate honours. You will undertake a rigorous study of theories, business techniques and issues and acquire the practical skills that are essential within the changing business environment to enable you to pursue a business career of further academic study.

Mode
Online distance learning

Course Content (Modules)
Comprises an induction and six modules:

1. Strategic Management

This module will help you develop the skills needed to create business plans in line with corporate strategic plans and communicate them to stakeholders. An international case based approach to tracking businesses through the cycle of growth from start-up to mature market will be taken.

2. Marketing Planning

This module will provide you with understanding and knowledge of the development and use of the marketing process in different contexts. You will critically analyse the marketing process for a range of products or services.

3. Marketing Communication

This module will demonstrate the significance of communication as part of the marketing process. You will effectively implement a consumer focused marketing plan.

4. Marketing Strategy

This module will enable you to appreciate how marketing strategies can contribute to the success of the business. You will consider the ‘mechanics’ of marketing strategy i.e. the models and concepts that are used in developing and implementing valid strategies. In exploring how marketing strategies are developed you will engage with contemporary marketing themes and issues such as relationship marketing, branding and e-marketing.

5. Project Management

This module will enable you to understand the processes of project planning, financing and implementation using a variety of techniques covering:

Effective project definition
Activity and time planning
Cost and quality evaluations
Risk management
Management and leadership of project teams

This module will introduce a good mix of operational skills and analysis of major strategic projects from around the world. This is an integrative module drawing down from a range of business functions and skills typical of the way businesses are increasingly being managed today.

6. Emerging Business Themes

In this module you will explore some of the current trends in business and management. These will include globalisation, sustainability, corporate governance, and the not for profit sector

Assessment
You will complete one 24-hour assessment, which you will complete within a very short timescale similar to that undertaken in an examination and four assignments of not less than 4,000 words each. You will also complete a Learning Diary, which will require you to collect evidence and log events in your life that relate to the attainment of the learning outcomes of the module. This will be completed as part of the induction at the beginning of the programme but the assessment will be handed in towards the end of the programme.

Duration of Programme
This programme can be studied over a minimum of 12 months, this may be extended to suit your individual needs for up to a maximum of three years.

Entry Requirements
HND in Business (Marketing) or equivalent.
English ability equivalent to an IELTS score of 6.5

What’s Included
RDI’s Online University ilearn is used to deliver all resources for this course including:

Study materials - Access electronic copies of your learning materials and important information, such as assessment instructions, whenever and wherever you are.

Tutor support - Tutors use live chats and forums to stimulate discussions, request input and highlight external sources.

External resources - Links to external sources can include key journal articles, your university’s online library, sites of topical interest, etc.

Discussion with other students & Forums allow students to come together, share thoughts and ideas and you can initiate topics that you want to discuss with your fellow students.

Workload
We recommend an average of 12 hours study time per week for this programme.

Exemptions
For this qualification, we may allow you to transfer credit for relevant study completed elsewhere. However, this only applies to stages 1 and 2. No exemptions are allowed from the final year top-up (stage 3). Exemptions are considered on an individual basis when you submit an application form. Please note that we cannot consider work experience alone for exemptions.

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