Amazing Apprenticeships and Not Going To Uni to launch podcast for parents and carers struggling to provide career advice

A new collaboration between two leading early careers organisations will tackle the challenges parents and carers are currently facing in trying to support their children with career advice and guidance. The podcast will provide a space for listeners to explore which careers are available today and to be inspired by the many organisations and trusted experts working with young people in the U.K. 

‘The Parent Perspective’ podcast will build a community of engaged parents and carers, offering practical solutions so they can support more informed career decisions with greater confidence. Each episode will feature parents in conversation, share the lived experiences of diverse role models, and provide real-time insights into how the world of work is changing. The first season will launch during the summer term, hosted and produced by early careers specialist Steve Keith who was involved in the launch of the UK’s first parentaship in 2017.

"We are delighted to be partnering with Amazing Apprenticeships to deliver content focused on supporting parents and carers at this incredibly challenging time. Parents and carers have been identified as the biggest influencer on the decisions their children make and it’s important for us that we are providing personalised content that addresses their knowledge gaps and educates them on the full range of options available to school leavers and graduates today.”

Conor Cotton, Commercial Director, Not Going To Uni

The last 12 months have been especially hard for parents, many of whom have had to adapt to both working from home and home-schooling their children. At the same time, many young people have voiced their concerns over how the pandemic has already affected their career prospects, and how relying on their parents for support has become even more important to them. 

“Through our work with parents and carers across the country, we have been seeing a marked increase in concerns about which opportunities are available and how young people can be supported to access them. This podcast will provide parents and carers with free access to impartial, expert advice on exciting topics such as technological advances and the emergence of new sectors such as green jobs. It will instil hope, positivity and a much-needed insight into what our futures might look like.” 

Anna Morrison CBE, Director at Amazing Apprenticeships 

Parents and carers interested in sharing their experiences of providing career advice for their children, and employers who would like to support the launch, should contact Conor Cotton for further information at conor@notgoingtouni.co.uk 

About

Not Going To Uni is the UK's leading Early Careers site for young people discovering the alternatives to the traditional university routes. Not Going To Uni is on a mission to change the way that young people engage with brands through our innovative site, years of experience and engaged network of students, education providers and parents. 

Amazing Apprenticeships is a leading organisation in the education sector, founded to tackle misconceptions about apprenticeships and vocational education and to promote the benefits. Amazing Apprenticeships work throughout England and internationally, to ensure that more individuals and businesses can access the benefits of apprenticeships.

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