A career in digital marketing might be just the thing for you then.
The importance of social media to business
Using social media as a tool to increase an organisations presence online, build brand awareness and engage with customers is a key part of their communications strategy. With this new strand of marketing and PR has come many new job roles and some companies have entire departments to deal with this. Find out what jobs exist in this area and how to get into it. You can find opportunities for apprenticeships in social media and digital marketing on our advertising and PR page.
There are lots of opportunities to work in social media and digital marketing, some which require content creation skills, others are more technical in nature and involve analytics and SEO (search engine optimisation).
Equally the methods used by business can be short-term high profile campaigns to launch a new product for example or more general long-term engagement. There are qualifications available, such as the BTEC in Social media for business, which is available at different levels and can be studied full-time at college or as part of an apprenticeship in digital marketing and social media.
You will learn how businesses use social networking, how to set up and maintain social media tools and how to optimise content. You will learn about a variety of social media platforms, such as Facebook, Twitter and Linkedin and you can tweet your way to success.
Depending on the role, you may be engaged in keyword research for SEO and content creation, e-shots (for e-mail campaigns) and content creation for online, including blogging and repurposing of content. Check out our article on the power of blogging if the idea appeals to you.
As an online marketing manager you would play a key role in the planning of content for websites as well as for social media platforms. There really is a wealth of different roles, some creative, and some technical – If you want to know more about careers in social media and digital marketing, take a look at this article.