How to Kick Start a Career in Social Media
Posted: 25th of October 2016 by Anonymous
Skills You Will Need to Demonstrate
Let’s get the obvious out of the way first: you have to be able to demonstrate solid writing skills to work in social media, so grade C or above in GCSE English is usually a requirement, along with good spelling and grammar. This is definitely needed when creating engaging social media copy, and writing blog posts that people find important or interesting. A clever turn of phrase or even a comical pun is something to master when working in social media – the internet loves them!
You need to be very proactive in this role, following through with creative ideas that will catch people’s eye. These may include competitions, Q & A’s, or even photos and videos of day to day working life.
Online marketing has its own lingo, and you will need to gain an understanding of SEO (Search Engine Optimisation) for your blog posts. This will give you an awareness of how you can bring customers to your website effectively. There are many great guides on these topics online, including the beginners guide from Moz.
Employers will also be impressed if you have a certain customer service ‘awareness’ – as it is likely that people will be messaging you with enquiries through social platforms like Facebook and Twitter. So be careful how you react, one bad reply could be a PR disaster!
Creating Your Own Website
Creating a website, even if it’s a short blog, a portfolio, or a fun project with friends, shows excellent initiative and an opportunity for an employer to truly see what you can offer. You can showcase web design skills, your work ethic, your writing style, and also your social awareness – all very valuable skills before entering and online marketing role.
There are plenty of ways to create a website or blog completely for free, through Wordpress, Wix, or Weebly. You can even find opportunities to get your work on a variety of blogs as a guest writer.
Gaining Experience Through Apprenticeships or Traineeships
Many believe that the best way to learn is by doing. If you feel that some practical experience is the best route for you, you can start a career in social media and online marketing through an apprenticeship. Not only will you gain the practical experience within a business setting, but you will also gain a great qualification for your CV, and weekly wages of up to £170.
If you’re not quite ready to commit to an apprenticeship, which lasts a year, you can gain work experience through a traineeship – which is a 16-week course designed to get you ‘work-ready’. Keep an eye out and you will find some great opportunities to gain some short term work experience, and expand your digital skills.
Using Social Media (Across All Platforms)
It goes without saying that the best way to display your social media skills is by using it yourself, and making note of it in your CV! You will need to be able to demonstrate how immersed you are in social media, and that you can talk about a variety of topics and react to all sorts of trends as they happen.
Using social media personally is obviously completely different from how a business would look to engage potential customers. If you take a look at how some businesses and brands effectively use social media and ‘understand their audience’, (here are some examples), this is a great way to prepare yourself, and inspire some ideas.
In a webinar on December 2nd, the digital marketing and social media executives at Babington Group will be giving an insight into their roles, as well as valuable advice on impressing employers and landing your first role in social media.
Click here to sign up. If you can’t make the date, you can also request a recording to be sent to your email inbox.
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