Marketing is big business if you want your company or product to be successful and it doesn’t really matter whether you’re a ‘one man band’ or a huge multi-national. Chances are, you will be using social media and other digital marketing techniques to increase your presence online.
The growth of digital marketing and PR has led to the creation of many new job roles and some companies have entire departments to deal with this. Find out what jobs exist in this area and how to get into it. You can find opportunities for apprenticeships in social media and digital marketing on our advertising and PR page.
There are lots of opportunities to work in social media and digital marketing, some which require content creating, others more technical in nature and involving analytics and SEO (search engine optimisation).
The methods of digital marketing used by businesses might be short-term, high profile campaigns to launch a new product for example or more general long-term engagement and brand awareness campaigns.
There are specific qualifications available, such as the BTEC diploma in Social Media for Business, which is available at different levels and can be studied full-time at college or as part of an apprenticeship in digital marketing and social media.
As an apprentice digital marketer you will learn how businesses use social media as part of their marketing tool kit, how to set up and maintain social media accounts and how to optimise content. You will learn about a variety of social media platforms, such as Instagram, Facebook, Twitter and Linkedin and you can tweet your way to success.
Search Engine Optimisation and Marketing
Depending on the marketing role that you have, you may be engaged in keyword research for SEO and content creation, e-shots (for e-mail campaigns) and content creation for online, including blogging and repurposing of content. Check out our article on the power of blogging if the idea appeals to you.
As an online marketing or content manager you would play a key role in the planning of content for websites as well as for social media platforms and would need to understand the importance of timing (both for publishing content and for either updating it or removing it from the web site.
So, if you fancy yourself as being pretty persuasive, if you like the idea of a constantly changing technology that you need to keep up with and if you love playing with words, why not think about a career in digital marketing?