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A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a career that’s data-driven and digitally-led.
Learn contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors.
In this degree you’ll be immersed in academic theory as well as practical industry experiences. Take on real-life briefs from global companies and take part in industry workshops, where you’ll spend time with our industry partners, including the global advertising giant WPP, L’Oreal and Unilever - the company behind Dove toiletries and Ben & Jerry’s ice cream!
Welcome to a degree that provides a real-world perspective on how marketing strategy plays a central role in modern business. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.
Why study this course:
You’ll work with industry giants leading the way in the marketing world through workshops at the Headquarters of companies such as Unilever, Vodafone, L’Oreal and Direct Line Group.
You’ll study modern marketing modules, developed with employers and you’ll study modules like social marketing to give you the skills employers are looking for.
You’ll be taught by industry professionals who have a wealth of marketing experience that they incorporate into their lectures and seminars.
You’ll receive talent development sessions to get you ready for marketing in the real world after graduation.
Marketing is one of the fastest growing industries and this course will prepare you for all kinds of roles, including marketing, PR, advertising, consultancy and management.
Completion of this degree gives exemption to paper F1 of the Association of Chartered Certified Accountants (ACCA). You could also gain exemption from papers F2, F5, F8 and F9, depending on module choice – see Module Information for more details.
What are the entry requirements?
Our typical UCAS tariff entry is 120 points (BBB at A level) or equivalent. However, we’re really looking for people with a passion for their subject so if you do not have the UCAS tariff points you need, or traditional entry qualifications, you can still apply through our assessment-based entry route. You’ll be invited to a Professional Workshop to see if we’re the right fit for you.
What are the fees?
Full time undergraduate fees are £9,250. All students that attend and pass a Creative/Professional Workshop will be awarded a partial tuition fee waiver, up to the maximum fee loan available for the programme. The workshops are a great opportunity to meet other students and get to know Pearson Business School/Escape Studios and our fee waiver can significantly reduce your tuition fees. Find out more about fees and funding here.