BA (Hons) Marketing and Communication for Fashion
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This brand new and exclusive ‘Fast-Track’ two-year degree course in partnership with Falmouth University, has been developed with input from over 50 leading global fashion retail companies. It includes the very latest skills, knowledge and insights to ensure you have the best opportunity of securing an industry role upon graduation.
The Fashion Retail Academy (FRA) and Falmouth University Partnership
The FRA Fast Track degree courses have been exclusively developed in partnership with Falmouth University, which has retained its place as the UK’s Number One Art University for the third year running in The Times and Sunday Times Good University Guide 2017.
The course will be delivered wholly at the FRA in London and your degree will be awarded by Falmouth University, as such you will be awarded a degree from a top UK University.
As a student on this course you will be a Falmouth University student and will have the additional benefit of having access to Falmouth University’s extensive online library collection and resources.
You will also become a member of the Falmouth University Student Union.
FRA ‘degrees with a difference’ includes highly practical, industry-focused content delivered over an accelerated two-year course including industry involvement ranging from masterclasses to live practical projects, industry mentoring and internships.
During the course, you will study multiple facets of marketing and communications in depth, understanding best practice to ensure your success in a future marketing role within the fashion industry on graduation.
Topics of delivery include:
- Contextual & Historical Studies
- Brand management
- Marketing fundamentals
- Creative digital skills
- Consumer behaviour
- Visual Communications
- Promotions, PR and Communication
- Fashion Retail landscape and environment
- Professional strategies
- Internalisation and globalisation
- Data and Analytics
- Marketing: Digital and social media
The course also includes the FRA unique experience:
- Unique two year condensed delivery
- Guaranteed interview at the end of the course**
- Live Industry Projects, led by employers, to build your experience and portfolio.
- An internship each year with one of the 130 fashion retail brand partners working with the FRA – to provide hands on practical experience of different roles and gain industry contacts & experience
- Industry Mentor throughout your course**
- Course taught by experienced fashion retail industry professionals
You will study for three trimesters during the academic year between September and the following August (12 weeks in each).
Our Fast Track Degree is an accelerated course so students will work more intensively, and study for more of the year than on a traditional year degree. This means that the course is ideal for anyone who is committed to working in fashion retail, and to getting there fast. You will study the same content as you would in a traditional degree, however, your year will be broken up into three trimesters, rather than the usual two semesters, utilising the summer period for study.
The accelerated model enables you to get into a career in two years having already gained practical on the job experience, to give you a competitive advantage over your peers.
This also means you will only have to pay fees for two years rather than three, saving a full year’s fees and living costs.
*Subject to validation
**Subject to excellent attendance and module assessments marks aligned to at least a 2:2
A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma.
Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you.
If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.
£9,000 per year – 2017/18 UK/ EU home students
£15, 000 per year – 2017/18 International students
Typical Course Costs
£70 - recurring annual cost.
£50-£200 - One off costs for the course duration (compulsory trips, final portfolios or shows, etc).
£300 - Optional study visits and placements for the course duration. Additionally, if you need to bring equipment or materials with you, these will be outlined in your induction
Please refer to our fees and funding page for additional information on student loans and funding your studies.
Start Date: September 2019Sign-up or log in to apply