L4 Digital Marketing for Fashion

Fashion Retail Academy

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  • College Courses
  • Level 4
  • College Higher Education
  • Alternative Courses/Degrees
  • Fashion
  • Technology
  • Marketing
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This specialised one year course, delivered two days per week has been developed to give you the skills and knowledge needed to secure employment in a digital role within the Fashion Retail sector. The course is ideal for anyone who wishes to combine a part-time job with a nationally recognised qualification and offers the opportunity to gain new skills or to upgrade your current expertise.

It covers a broad range of topics, focusing on the marketing skills needed to generate and maximise online sales through marketing via website and social media. You will learn how to create and implement a marketing strategy, understand your audience profile and how to develop a suitable promotional mix to reach them and evaluate analytics to increase profitability. You will learn about the digital marketing channels available to you and how to measure their impact on profitability.

The course combines theoretical learning with practical experience and includes a three week work placement with a high street fashion brand to cement your knowledge and give you an insight into the real life challenges currently facing the industry.


Covering a mix of digital marketing theory with practical sessions, the course provides a balance of creative and commercial skills needed to succeed in the new digital era of fashion retail. Through this course you gain an understanding of how marketing strategies are developed and turned into plans that are implemented at different levels.

You will learn about all areas of the digital marketing mix including social media marketing, content marketing, online display, pay per click advertising, search engine optimisation and analysis of web analytics and metrics to increase conversion.

You will gain an understanding of how to use mobile marketing to increase engagement with your audience. You will learn about the technologies required to introduce e-commerce into a business, how to measure its impact and then improve conversion to increase profit.

Marketing departments need an understanding of the whole organisation so the course develops your understanding of broader business concepts such as management and leadership, finance and budgeting, business structures and external influences which affect activity.  

You will be invited to attend a range of masterclasses from a variety of Senior Fashion Retail Executives. Previous speakers have included Carolyn Springett from Jaeger, Belinda Earl from Marks and Spencer, David Walker-Smith of Fenwick and Hilary Riva, formerly of the British Fashion Council.

During these sessions held in our state of the art lecture theatre, fashion retail experts advise and inform about a range of subjects affecting the industry with an interactive Q&A session at the end to enable students to have their say.


This course includes a three week internship at a high street brand aimed at developing on the job skills to enable graduates to go straight into the workplace with unrivalled hands on experience.


Awarding Body: Aim Awards

Age Requirement: 18+

Start date: September 2019

Course duration: One year, two days per week

Entry Criteria: 1 A-Level or the equivalent grade C or above and 5 GCSEs, including Maths and English grade C or above, or a BTEC National Diploma or NVQ level 3, or a one year one year foundation diploma in Art and Design plus 5 GCSE's grade C or above.

Applicant Guidance:  An interest in digital developments

Fees: Fees for this course are £4,220.  Advanced learning loans are available. Free if under 19 on 31st August the year your course starts

Disclaimer on fees: Tuition fees are subject to change - the fees due are effective at enrolment.

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