MA Strategic Marketing (CIM) (On-Campus)
Marketing professionals who can shape high-level strategy and manage creative global marketing plans are always in demand. This course can enable you to consolidate your experience of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions. This course is accredited by the Chartered Institute of Marketing (CIM), giving you a postgraduate qualification with exceptional value in the marketing industry.
Studying via blended learning means you get the best of both worlds, with campus based teaching and online learning combined. This means you get the support and flexibility of online learning alongside structured face to face seminars at one of our study centres in London, Birmingham or Manchester. Studying for your masters via blended learning requires just one evening every fortnight on campus over 2 years, and the rest of the time progress your learning using our innovative virtual classroom.
Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.
- Strategic Marketing - CIM
- International Marketing - CIM
- Mastering Metrics - CIM
- Marketing Communications
- Driving Innovation
- Data Handling and Decision Making
- Research Project
To be eligible for this course you must normally have either:
- A UK honours degree at a minimum of second class (2.2) or equivalent.
For students whose prior learning was not taught in English:
- IELTS 6.5 or equivalent
If you don’t have academic qualifications
We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.
Don’t have any of the above?
If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.
If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.Sign-up or log in to apply