Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. After studying this MSc Data Analytics and Marketing programme you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.
As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.
The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.
- Strategic Marketing
- International Marketing
- Mastering Metrics
- Digital Strategy
- Data Handling and Decision Making
- Data Visualisation and Interpretation
- Research Project
Watch this video, Ben Silverstone, the programme leader can tell you more.
What having the Chartered Institute of Marketing (CIM) accreditation means
In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.
This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.
To be eligible for this course you must normally have either:
- A UK honours degree at a minimum of second class (2.2) or equivalent.
For students whose prior learning was not taught in English:
- IELTS 6.5 or equivalent
If you don’t have academic qualifications
We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.
Don’t have any of the above?
If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.
If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.
We offer online degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. Please apply now to see!