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CIM (The Chartered Institute of Marketing) is the world’s leading professional marketing body.

For over 100 years, we have supported, represented and developed marketers, teams, leaders and the profession. We believe marketing is the critical factor in driving long term organisational performance and our mission is to create marketing advantage for the benefit of professionals, business and society.

At CIM we strive for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society.

With 130 CIM study centres, in 36 countries, delivering our world-renowned qualifications and over 90 training courses, we’re uniquely able to improve marketing capability at an individual and business level.

We currently have 28,000 members worldwide, which includes more than 3,000 Chartered Marketers. To find out more about and join the conversation, visit:


Survey: What School Leavers Want in a Marketing Career

As school leavers receive their A-level results, new research by CIM sheds light on what the next generation of marketers are looking for from their future employers.

A survey of 500 young people aged 17-19, who have left school or college in the past six months, found that four in 10 (41%) are interested in a career in marketing. Around a quarter (28%) felt the best way to embark on that career was by going to university, a fifth (21%) said a trainee marketing job, and 14% thought the best route was through a marketing qualification.

The new marketing CV

What is the new marketing CV?Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-watering fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their marketing CVs in the coming years?Skill: Data analysisWith data now increasingly used in campaigns and strategies, marketing teams are expected to take a role in analysis and interpretation in order to generate insights and determine a course of action.


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